France Bans Use of "Meat" for Plant-Based Products

Plant-based food companies in France will now face a $370,000 fine for using "meat," "sausage," "bacon," or any other term legislators have deemed is connected to meat marketing.

The French government agreed last week to pass a ban on using “meat-related” terms to describe plant-based products, adding the legislation as an amendment to its agriculture bill. The measure was introduced by Member of Parliament Jean-Baptiste Moreau (an animal farmer), who stated that consumers were confused by terminology traditionally used to describe meat when those terms appear on plant-based foods. The ban disallows the use of “steak,” “sausage,” “bacon,” and other terms the government deemed are related to marketing animal meat. The measure also bans the use of “dairy terms” in relation to plant-based products for the same reasons proposed by Moreau. Violators of the ban will be fined €300,000 ($370,00). Currently, plant-based companies in the United States are facing similar push-back from the meat and dairy industries. In 2016, a group of congressmen from dairy-producing states introduced the “Dairy Pride Act” to petition the Food and Drug Administration (FDA) to exclude plant-based milk from the standard of identity for milk. This year, the United States Cattlemen’s Association (USCA) lodged a similar claim with the United States Department of Agriculture (USDA), asking the governmental body to relegate the term “meat” to apply only to the byproducts of animal slaughter. Last week, a group of six plant-based and clean-meat companies collaboratively submitted a lengthy response to the USDA regarding USCA’s petition, explaining that the beef-lobby group has no standing in its request and is attempting to thwart competition from lucrative plant-based companies. Neither the FDA nor the USDA has acted on these petitions. 

More News

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

Vegan Shoe Brand MINK Sells 10,000 Pairs in 2018

Sales of the brand's vegan Louboutin-style shoes increased dramatically since 2006, and it now caters to celebrity clients such as Miley Cyrus.
Read More »

Global Pizza Chain Adds Vegan Cheese to US Locations

International pizza chain Piola now features Follow Your Heart's vegan cheese at 10 locations across Texas, Florida, North Carolina, and Virginia.
Read More »

DIY Asian Bowl Chain Adds Vegan Meat to Menu

Wok Box in Canada sees opportunity to grow a new customer base with plant-based protein options.
Read More »

Kat Von D Plans to Throw a Big Fat Vegan Wedding

The pregnant makeup mogul will throw a vegan wedding bash where guests will receive a custom-made Kat Von D Beauty lipstick.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »