News

Vegan Steak Launches at 400 UK Grocery Stores

Dutch brand Vivera will debut its plant-based steak at Tesco locations across England, before expanding to the Netherlands, Germany, France, and Italy.

On May 21, Dutch brand Vivera will debut its vegan steak alternative at 400 locations of British grocery chain Tesco. Later this year, Vivera will expand the distribution of the vegan meat product—made with soy and wheat—to grocery outlets across the Netherlands. The vegetarian brand currently produces one million meat replacement products per week and expects to scale production substantially as it expands its steak alternative to grocery stores in Germany, France, and Italy during the second half of 2018. “The smell, taste, and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need [for] consumers,” Vivera commercial manager Gert Jan Gombert said. “It is very important that we eat less meat, both for our own health, animal welfare, and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.” Founded in 1990, Vivera offers 40 meat alternatives, and plans to transition the brand to be fully vegan by the end of the year.

 

More News

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

Vegan Shoe Brand MINK Sells 10,000 Pairs in 2018

Sales of the brand's vegan Louboutin-style shoes increased dramatically since 2006, and it now caters to celebrity clients such as Miley Cyrus.
Read More »

Global Pizza Chain Adds Vegan Cheese to US Locations

International pizza chain Piola now features Follow Your Heart's vegan cheese at 10 locations across Texas, Florida, North Carolina, and Virginia.
Read More »

DIY Asian Bowl Chain Adds Vegan Meat to Menu

Wok Box in Canada sees opportunity to grow a new customer base with plant-based protein options.
Read More »

Kat Von D Plans to Throw a Big Fat Vegan Wedding

The pregnant makeup mogul will throw a vegan wedding bash where guests will receive a custom-made Kat Von D Beauty lipstick.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »