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Virtual Reality Program Lets People Talk to Animals

Tech experience "Eye to Eye" allows participants to discuss animal testing with a realistic rabbit.

New virtual reality (VR) experience “Eye to Eye” recently debuted in Germany. Animal-rights organization People for the Ethical Treatment of Animals (PETA) collaborated with creative agency Kolle Rebbe and digital agency Demodern, to create “Eye to Eye,” the first VR dialogue experience between humans and animals. The interaction begins with individual users sitting in a room and putting on a VR headset. Throughout the program, the headset creates visuals of an animal that talks with the user about freedom, and life in captivity, and includes firsthand imagery of settings such as labs and slaughterhouses. The experience is currently on tour and the “Eye to Eye” Truck is available upon request for events.

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IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
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Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
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Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
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Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
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Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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