Meat-Free Media Blitz

Today, an article in The Washington Post profiles the progress of the meat-free Monday movement, from its origins in Ghent, Belgium, to its meteoric rise in popularity, thanks to celebrities such as Paul McCartney. The story highlights the significance of omnivorous chef Mario Batali supporting the meat-free campaign, surmising that if he can encourage reducing meat consumption, that the campaign has truly broken into the mainstream. Along with offering a retrospective history of the movement, the story also discusses the health and environmental advantages of eating a plant-based diet, and cites Baltimore City Public Schools as a successful example of reducing meat consumption.