VegNews Daily

MFA Veg Campaign Hits MTV

Mercy For Animals has released new television ads showing the realities of animal cruelty and urging viewers to go veg.

Animal-welfare group Mercy For Animals has debuted a new campaign, geared at showing young people the benefits of vegetarianism and the cruelty of factory farming. The powerful new commercials, which will air on MTV and other cable channels, feature imagery and videos from MFA’s undercover investigations, revealing the horrors that animals endure before ending up on dinner plates. In one, a woman ordering a cheeseburger at a fast-food restaurant sees blood gushing from the bag and a flash of animals crammed in filthy cages; in another, blood drips from a high-school student’s tray as he grabs chicken nuggets in the lunch line.

 Comments

Vegan Chef to be Featured on Food Network’s Chopped

Popular vegan restaurant Vedge’s chef Rich Landau will be duking it out with fellow contestants on the hit show next month.
Read More »

UK Kicks Off National Vegetarian Week Festivities

May 20 to 26 is the UK’s official meat-free week, marked with special events and promotions.
Read More »

A Fitness and Food Venture Takes to Indiegogo

Fresh, a Florida business focused on healthy living, is raising funds with an online campaign on Indiegogo.
Read More »

Factory Farm Manure May Be Causing Explosions

The toxic manure from animals develops a foam that is highly explosive and has led to the death of more than 1,000 pigs.
Read More »

Dun-Well Doughnuts Entered in Business Competition

The New York doughnut shop’s cruelty-free confections have put it in the running for OpenSky’s Breakthrough Award.
Read More »

This Week on VegNews TV: Go behind the scenes of Mercy for Animals' Justice for All event with Heidi Rayden who interviews compassionate stars.

More Videos »