Mercy For Animals to Expand Pro-Veg TV Ad Campaign
The ads, which criticize the horrors of factory farming, are scheduled to air on a variety of networks this month.
Welfare organization Mercy For Animals is expanding its pro-vegetarian TV ad campaign, with segments from the national campaign slated to air on popular channels such as Bravo, VH1, Oxygen, and E! later this month. The ads, which garnered millions of views after premiering on MTV last fall, are designed to promote the veg lifestyle by exposing viewers to the cruel conditions animals face on factory farms and at slaughterhouses—each segment juxtaposes common scenarios of people buying meat with footage of farm animals suffering in industrial farming systems. By bringing its message to mainstream media outlets across the country, MFA hopes to encourage a diverse audience of consumers to rethink their dietary choices.
Austin, TX Named Most Veg-Friendly City in US
In addition to being known as the nation’s live music capital, Austin has garnered a reputation as a mecca of plant-based foods.
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Tropical Smoothie Café Will Offer Beyond Meat
Customers can now enjoy a sandwich or salad filled with plant-based meat at one of the national smoothie chain’s 300 locations.
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Arrest Made in Major European Horse Meat Scandal
Dutch authorities have made an arrest related to the recent scandal of mislabeled horse meat throughout Europe.
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Vegan Egg Company Receives $1 Million in Funding
Founders Fund chose to back Hampton Creek Foods as its first culinary startup investment.
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PETA Uses CGI to Show the Suffering of Film Apes
The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.
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More Flashbacks
- River City’s Second-Annual Plant-Based Festival
- Shape Magazine Spotlights Plant-Based Meat Company
- VegSwap Allows Backyard Farmers to Trade Produce
- Rehoboth Beach VegFest Set to Take Place June 1
- Vegan Chef to be Featured on Food Network’s Chopped
- UK Kicks Off National Vegetarian Week Festivities
- A Fitness and Food Venture Takes to Indiegogo
- Factory Farm Manure May Be Causing Explosions
- Dun-Well Doughnuts Entered in Business Competition
- Vegan Baker Uses Kickstarter to Launch Business
- Vegan Ice Cream Hitting New York City Streets
- New Casual Vegan Eatery Opening in Los Angeles
- Vancouver: Citywide Meatless Monday Celebration
- Chicago’s Vegan Eatery Kitchen 17 Recently Opened
- Rally at the Capitol to Prevent Horse Slaughter
- Kaiser Permanente Encourages Plant-Based Diets
- De Rossi Shares Recipe For Ellen’s Favorite Dish
- Starbucks Rolls Out Veg Salad On its Spring Menu
- World’s First Lab-Grown Hamburger to Be Eaten Soon
- New Jersey Legislature Passes Gestation Crate Ban
