VegNews Daily

Former Reality TV Star to Open Veg Sushi Eatery

Guy Vaknin, a recent contestant on Gordon Ramsay’s Hell’s Kitchen, plans to open Beyond Sushi next month.

Fresh off the heels of his Hell’s Kitchen elimination, kosher chef Guy Vaknin has announced his plans to open an all-veg sushi restaurant in New York City. Beyond Sushi, set to open in July, will feature organic sushi made using plant-based ingredients and whole grains. Formerly the executive chef of New York-based catering company Esprit Events, Vaknin credits his appearance on Gordon Ramsay’s televised cooking competition with giving him the exposure necessary for his new venture, telling, “It’s going really good and I have a great following on the store and the product.” This isn’t Vaknin’s first time experimenting with veg cuisine: Beyond Sushi was initially conceived as one of Esprit Events’ special catering menus.

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