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New York Times: Veganism is Mainstream in SoCal

The New York Times reveals the omnivore chefs and restaurants adding vegan items to their menus to draw crowds.

The New York Times columnist Jeff Gordinier investigated the acceptance of veganism as a mainstay in Southern California-area dining destinations in his September 24 column, noting that chefs and restaurateurs in the area are keen to draw in big-name vegans including Kathy Freston, who was joined by Ellen DeGeneres and Portia de Rossi at Craig’s—now offering vegan options including grilled-eggplant caponata. As vegan celebrities meet with industry professionals at veggie establishments such as Café Gratitude (where paparazzi now hang out) and Sun Café, Craig’s and other meat-based restaurants such as N/Naka, Hatfield’s, and Golden Road Brewing are eager to keep up. “I’m willing to do anything. I want them here, and I want them happy,” said Craig Susser, whose namesake restaurant added vegan chicken parmigiana made with Gardein at the request of DeGeneres.

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