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Businessweek: Veg Entrepreneurs Increasing

Beyond the vegan food explosion, vegan products, and fashion are on the rise in the United States.

As vegetarian and vegan diets have grown in the United States, so have cruelty-free products and fashion wear, according to Bloomberg Businessweek. In a recent article, the magazine explores the rise of animal-friendly entrepreneurs—dubbed “vegepreneurs” by author Karen E. Klein—aspiring to create ethically made products that compete with their animal by-product alternatives. Leanne Mai-ly Hilgart, founder of New York-based vegan coat company Vaute Couture, tells Businessweek, “We do have something to offer to people [who aren’t motivated by] the ethics behind it. I believe that’s an incentive for some, but you also have to blow someone away with functionality and design.”

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
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New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
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Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
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Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul creates an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
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NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
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