VegNews Daily

Obama’s Health Initiative Seeing Positive Results

The first lady’s work on the Let’s Move! campaign is turning children on to produce.

First lady Michelle Obama’s work for her Let’s Move! campaign, which aims to counter childhood obesity, is proving to be effective among American children. Yale University economist Dean Karlan conducted an unofficial experiment on Halloween night, finding that 38 percent of trick-or-treaters older than eight chose fruit instead of candy after seeing a picture of the first lady. Comparatively, after showing a picture of former Massachusetts Gov. Mitt Romney’s wife Ann Romney, trick-or-treaters were only 19 percent more likely to choose fruit. Karlan concludes that children nine and older have retained information provided by the first lady’s campaign and as a result have unconsciously connected Obama’s face and the Let’s Move! initiative.

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An Australian seafood market was fined $1,500 for employee's cruel treatment of lobster.
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Ritter Sport Debuts Its First Vegan Chocolate Bars

The company developed new, vegan-certified flavors to feed a growing vegan German population.
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Danone Cuts Dairy Ad Budget to Focus on Plants

The yogurt giant is restructuring to spend less on dairy advertising and shift focus on new plant-heavy acquisition WhiteWave.
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Muscle Milk Gets into the Plant-Based Protein Game

Company behind dairy-based Muscle Milk products releases aptly-named vegan line Evolve.
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School District Swaps Pepperoni Pizza for Plants

To increase its efforts in fighting global warming, the Oakland Unified School District replaced meat and cheese on school menus with plant-based alternatives.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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