Obama’s Health Initiative Seeing Positive Results
The first lady’s work on the Let’s Move! campaign is turning children on to produce.
First lady Michelle Obama’s work for her Let’s Move! campaign, which aims to counter childhood obesity, is proving to be effective among American children. Yale University economist Dean Karlan conducted an unofficial experiment on Halloween night, finding that 38 percent of trick-or-treaters older than eight chose fruit instead of candy after seeing a picture of the first lady. Comparatively, after showing a picture of former Massachusetts Gov. Mitt Romney’s wife Ann Romney, trick-or-treaters were only 19 percent more likely to choose fruit. Karlan concludes that children nine and older have retained information provided by the first lady’s campaign and as a result have unconsciously connected Obama’s face and the Let’s Move! initiative.
Vegan Egg Company Receives $1 Million in Funding
Founders Fund chose to back Hampton Creek Foods as its first culinary startup investment.
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PETA Uses CGI to Show the Suffering of Film Apes
The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.
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River City’s Second-Annual Plant-Based Festival
Memphis, TN gears up for its yearly citywide vegan celebration on June 21.
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Shape Magazine Spotlights Plant-Based Meat Company
The health and fitness magazine interviewed Beyond Meat’s founder and CEO Ethan Brown.
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VegSwap Allows Backyard Farmers to Trade Produce
The online network will will work to end food waste by enabling UK residents with green thumbs to share the fruits of their labors.
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More Flashbacks
- Rehoboth Beach VegFest Set to Take Place June 1
- Vegan Chef to be Featured on Food Network’s Chopped
- UK Kicks Off National Vegetarian Week Festivities
- A Fitness and Food Venture Takes to Indiegogo
- Factory Farm Manure May Be Causing Explosions
- Dun-Well Doughnuts Entered in Business Competition
- Vegan Baker Uses Kickstarter to Launch Business
- Vegan Ice Cream Hitting New York City Streets
- New Casual Vegan Eatery Opening in Los Angeles
- Vancouver: Citywide Meatless Monday Celebration
- Chicago’s Vegan Eatery Kitchen 17 Recently Opened
- Rally at the Capitol to Prevent Horse Slaughter
- Kaiser Permanente Encourages Plant-Based Diets
- De Rossi Shares Recipe For Ellen’s Favorite Dish
- Starbucks Rolls Out Veg Salad On its Spring Menu
- World’s First Lab-Grown Hamburger to Be Eaten Soon
- New Jersey Legislature Passes Gestation Crate Ban
- E! Proclaims Jackfruit the New Hot Veg Substitute
- Tennessee Ag-Gag Bill Killed by State Governor
- High Levels of Arsenic Discovered in Chicken Meat
