MFA Pulls No Punches in Mad Sausage Commercial
In the cyber-age of viral videos, MFA effectively takes its message to the next level in a darkly comedic commercial.
Mercy For Animals’ Mad Sausage, is a one-minute and 37-second romp through the meat industry’s inherent health hazards and torturous practices. The video begins in a diner with a talking piece of meat telling his soon-to-be masticator, a young man, about the disease, and prison-like conditions found on factory farms. “I would have given my right f**king leg for a bit of fresh air,” the sausage laments in a Cockney accent. “I ended up giving all of them.” The young man doesn’t heed the personified meat’s warning and bites into it anyway, unleashing an intense montage of undercover footage of factory farms spliced with repulsive shots of meat processing. A slightly abbreviated version will air in major cities across the country on MTV, VH1, and Bravo.
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More Flashbacks
- PETA Uses CGI to Show the Suffering of Film Apes
- River City’s Second-Annual Plant-Based Festival
- Shape Magazine Spotlights Plant-Based Meat Company
- VegSwap Allows Backyard Farmers to Trade Produce
- Rehoboth Beach VegFest Set to Take Place June 1
- Vegan Chef to be Featured on Food Network’s Chopped
- UK Kicks Off National Vegetarian Week Festivities
- A Fitness and Food Venture Takes to Indiegogo
- Factory Farm Manure May Be Causing Explosions
- Dun-Well Doughnuts Entered in Business Competition
- Vegan Baker Uses Kickstarter to Launch Business
- Vegan Ice Cream Hitting New York City Streets
- New Casual Vegan Eatery Opening in Los Angeles
- Vancouver: Citywide Meatless Monday Celebration
- Chicago’s Vegan Eatery Kitchen 17 Recently Opened
- Rally at the Capitol to Prevent Horse Slaughter
- Kaiser Permanente Encourages Plant-Based Diets
- De Rossi Shares Recipe For Ellen’s Favorite Dish
- Starbucks Rolls Out Veg Salad On its Spring Menu
- World’s First Lab-Grown Hamburger to Be Eaten Soon
