MFA Pulls No Punches in Mad Sausage Commercial
In the cyber-age of viral videos, MFA effectively takes its message to the next level in a darkly comedic commercial.
Mercy For Animals’ Mad Sausage, is a one-minute and 37-second romp through the meat industry’s inherent health hazards and torturous practices. The video begins in a diner with a talking piece of meat telling his soon-to-be masticator, a young man, about the disease, and prison-like conditions found on factory farms. “I would have given my right f**king leg for a bit of fresh air,” the sausage laments in a Cockney accent. “I ended up giving all of them.” The young man doesn’t heed the personified meat’s warning and bites into it anyway, unleashing an intense montage of undercover footage of factory farms spliced with repulsive shots of meat processing. A slightly abbreviated version will air in major cities across the country on MTV, VH1, and Bravo.
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More Flashbacks
- Gluten-Free, Vegan Brewery to Open in Portland
- Health Guru to Do Veg Cleanse With Wedding Guests
- Third Annual VegFest Houston Taking Place Today
- New York Magazine Marks 2013 the Year of Pleather
- Mercy For Animals Launches Anti-Foie Gras Campaign
- Researchers Propose Solution to Disappearing Bees
- Comedy Central’s Daily Show Addresses Ag-Gag Bills
- Proposed Rule Grants Protection to Captive Chimps
- Tia Mowry Joins PETA in Sharing Vegan Message
- Law May Bar Citizens from Voting on Hunting Issues
- Violet Sweet Shoppe Sells Cruelty-Free Confections
- Lush Cosmetics Employees Go Vegan for Five Days
- Plant-Strong High-Performance Athletes On the Rise
- Research Reveals Possibility of Meat Allergies
- Vegan Line Vaute Couture Offers Summer Sample Sale
- The Guardian Reports Brits Should Eat Less Meat
- Forbes Recognizes Veggie Grill’s Budding Success
- Amendment Threatens Existing Animal-Welfare Laws
- Popular Tech & Lifestyle Site Gives Veg Advice
- Horsemeat Scandal Causes Tesco’s Sales to Suffer
