VegNews Daily

Major Poultry Producer Lies About Animal Treatment

Perdue is facing a lawsuit after attempting to cash in on consumer interest in animal welfare be falsely labeling their poultry as “humane.”

New Jersey courts have given The Humane Society of the United States the green light to go forward with a class-action lawsuit against Perdue Farms, Inc. The major poultry producer is getting sued for misleading consumers after it falsely labeled its chickens as humanely raised, when they were actually subject to the same cramped and painful conditions of factory farms. Perdue disputed these charges in the New Jersey federal court, asserting that consumers should not expect the animals to be raised in humane conditions even if the label indicated so. The justices begged to differ, noting that it is “plausible for the reasonable consumer to construe the Humanely Raised label as speaking to Perdue’s processes up until the time of death, including slaughter.”


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