VegNews Daily

National Concert Promoter To Serve Veg Options

Cruelty-free options will now be served throughout the US and Canada at Live Nation‘s outdoor venues

Concert promoter Live Nation Entertainment announced that it will serve vegetarian options at its 38 North American amphitheaters, offering options such as veggie burgers and a custom meat-free meal developed by renowned restaurateur Chef Hugh Acheson. The organization also plans to serve meat that has received animal-outlook certifications Certified Humane, Global Animal Partnership, and Animal Welfare Approved. “I know in my own home it's important for my family to buy locally grown produce, to know where our meat comes from, and to have a variety of vegetarian options whenever possible,” says Live Nation CEO Michael Rapino. “We know from working so closely with the artist community and from the fans that come to our events, that it's important to many of them as well.”

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