VegNews Daily

Snoop Dogg Fights Euthanasia in Animal Shelters

The Long Beach rapper collaborates with a dog food company to help feed animals in shelters across the country.

Snoop Dogg has teamed up with canine food brand Dog for Dog to fight euthanasia in shelters. The rapper, a self-proclaimed dog lover with 11 pooches of his own, notes that many dogs are euthanized because shelters lack resources to feed their residents. Snoop’s investment in Dog for Dog has helped to allow the company to donate one bag of food to a shelter for every bag that it sells to a customer. Dog for Dog also saves money by not advertising, relying solely on word-of-mouth for promotion. “A company like Iams spends $1.5 billion a year on marketing,” says Dog for Dog founder Ryan Kavanaugh. “We don’t market. Instead, we put that money towards the bags going to the pounds. The goal is ending euthanasia in pounds.”

 Comments

USDA Survey: Farmers' Markets Are Booming

Farmers' markets look to expand to meet higher demand.
Read More »

Yahoo Celebrates 10-Year Anniversary of Babycakes NYC

Website hails NYC vegan bakery a "trailblazer."
Read More »

Woodstock Farm Animal Sanctuary Opens New Location

In honor of its new location, the animal sanctuary is hosting a vegan bash this weekend in Upstate New York.
Read More »

Consumers: We Want More Plant-Based Protein

A new study reveals consumers want more plant-based options than the food service industry is providing.
Read More »

Documentary Shows Life of an Undercover Investigator

New film highlights the experience of an activist‘s time on a factory farm.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »