VegNews Daily

Chipotle Video Exposes Factory Farming Industry

The national Mexican food chain uses an animated video to show the unnatural conditions of the factory farm industry.

To promote its new iPhone and iPad game, The Scarecrow, Mexican fast food chain Chipotle has released an animated video on YouTube that shines a light on the factory farming industry. In the digital short, a Scarecrow character is employed at a food manufacturing facility where the products are mass-produced on a dimly-lit assembly line and marketed to the public as healthy and natural. In one scene, the protagonist sees animals being injected with drugs that cause them to swell—a reference to the artificial hormones and growth stimulants administered to millions of factory farm animals ever year. The video ends on a happy note with the scarecrow moving out of the city to start his own food business, serving natural food made with locally-grown produce.

 Comments

Gallup Poll: Americans Support Animal Rights

Almost one-third of respondents say animals should have same rights as humans.
Read More »

New “Restaurant” Shows Possibilities of Lab-Grown Meat

A virtual restaurant serves up innovative menu of futuristic meat.
Read More »

Jamie Oliver Urges Fans to Eat More Vegetarian Food

Citing health and financial reasons, the celebrity chef encourages fans to incorporate more plant-based meals into their diets.
Read More »

Santa Barbara Art Event Benefits Animal Museum

Vegan surrealist garden party celebrates life of artist Frida Kahlo on May 30.
Read More »

New Pamela Anderson Vegan Ad Campaign to Debut on Ellen

Tomorrow, Ellen DeGeneres will unveil a PETA ad campaign linking animal agriculture to the drought.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »