VegNews Daily

Chipotle Video Exposes Factory Farming Industry

The national Mexican food chain uses an animated video to show the unnatural conditions of the factory farm industry.

To promote its new iPhone and iPad game, The Scarecrow, Mexican fast food chain Chipotle has released an animated video on YouTube that shines a light on the factory farming industry. In the digital short, a Scarecrow character is employed at a food manufacturing facility where the products are mass-produced on a dimly-lit assembly line and marketed to the public as healthy and natural. In one scene, the protagonist sees animals being injected with drugs that cause them to swell—a reference to the artificial hormones and growth stimulants administered to millions of factory farm animals ever year. The video ends on a happy note with the scarecrow moving out of the city to start his own food business, serving natural food made with locally-grown produce.


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