VegNews Daily

Chipotle Video Exposes Factory Farming Industry

The national Mexican food chain uses an animated video to show the unnatural conditions of the factory farm industry.

To promote its new iPhone and iPad game, The Scarecrow, Mexican fast food chain Chipotle has released an animated video on YouTube that shines a light on the factory farming industry. In the digital short, a Scarecrow character is employed at a food manufacturing facility where the products are mass-produced on a dimly-lit assembly line and marketed to the public as healthy and natural. In one scene, the protagonist sees animals being injected with drugs that cause them to swell—a reference to the artificial hormones and growth stimulants administered to millions of factory farm animals ever year. The video ends on a happy note with the scarecrow moving out of the city to start his own food business, serving natural food made with locally-grown produce.

 Comments

Shocking New Video: Animal Abuse at Chick-fil-A Chain

Mercy For Animals releases undercover footage exposing horrific abuse at farms supplying the country's top chicken fast-food chain.
Read More »

Whole Foods Market Arrests Renowned Vegan Activist

Well-known vegan and social justice activist arrested during peaceful protest against the sale of rabbit meat.
Read More »

Vegan Meat Brand Acquired by Birds Eye Parent Company

Pinnacle Foods purchases vegan company, Garden Protein International, in a $155 million deal.
Read More »

Vegan Cheese Company Wins Big on Shark Tank

Heidi Ho Organics showcases vegan cheese on national television and walks away with investment deal.
Read More »

New Research: Vegan Diet Helps People Lose Weight

A new study indicates that a completely plant-based diet is most effective for weight loss.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »