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Pro Athletes and British Royalty Fight Poaching

An NBA player, a soccer legend, and the Duke of Cambridge star in two new PSAs to urge the public not to buy rhino horns or ivory.

Elephant and rhino populations are plummeting due to the rising demand for ivory and horns in Vietnam and China. In response, NBA tall-man Yao Ming, soccer celebrity David Beckham, and the Duke of Cambridge are teaming up with the organization WildAid and the British-based collaborative United for Wildlife to create two public service announcements to alert the masses about the deadly cost of purchasing the exotic animal products. WildAid reports that as of September 5, there have been at least 618 rhinos killed this year, and according to South Africa's Department of Environmental Affairs, nearly 25,000 elephants are hunted down annually for their precious ivory. “When I learned of the current poaching levels in Africa, I immediately agreed to help get this message out,” said Beckham. “It is shocking to think that we could lose these animals from the wild in our lifetimes.”

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