VegNews Daily

Chipotle’s Sofritas Now Available Throughout South

Last week, the Mexican food chain’s wildly successful vegan filling debuted in nine states.

Chipotle’s vegan Sofritas is now available in nine states throughout the South, including Texas, Louisiana, Arkansas, Florida, and Tennessee. The tofu, poblano pepper, and chili filling was first introduced to patrons in Northern California in 2013; its instant popularity prompted the fast-casual restaurant to expand its vegan outreach and add Sofritas to menus throughout the Golden State. Before long, Sofritas was served throughout the Pacific Northwest, and then three months later, they made their East Coast premiere in Washington, DC, Baltimore, Philadelphia, Boston, and Richmond, VA. Chipotle believes that the plant-based filling will appeal to people of all dietary persuasions. “We aren't looking for markets with more vegetarians necessarily because we believe that Sofritas is appealing to vegetarians and vegans and has crossover appeal,” said Chipotle's publicist Danielle Winslow to the Washington Post. Just last week, VegNews' Associate Publisher, Colleen Holland, took a behind-the-scenes tour of Chipotle's tofu supplier, Hodo Soy.


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