VegNews Daily

Chipotle’s Vegan Sofritas to Be Served in Boston

The Mexican food chain’s wildly successful cruelty-free filling is coming to Beantown.

Chipotle’s vegan Sofritas will be served at Boston locations starting on March 3. The tofu, poblano pepper, and chili filling was first introduced to patrons in Northern California last year; its instant popularity prompted the fast food company to expand its vegan outreach and put the Sofritas on menus all throughout the Golden State. Before long, the Sofritas were served throughout the Pacific Northwest, and then three months later, they made their East Coast premiere in Washington DC, Baltimore, Philadelphia, and Richmond, VA. Chipotle believes that the plant-based filling will appeal to people of all dietary persuasions. “We aren't looking for markets with more vegetarians necessarily because we believe that Sofritas is appealing to vegetarians and vegans and has crossover appeal,” said Chipotles publicist Danielle Winslow to the Washington Post last October when the plant-based filling made its debut in the nation’s capital.

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