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Dairy Industry Launches Anti-Vegan-Milk Campaign

With plummeting sales, dairy milk industry says “enough is enough.”

A new social media campaign designed to highlight the benefits of dairy milk while poke at the credibility of almond milk launched this week. Organized by the Milk Processor Education Program—an industry trade group—the "Get Real" initiative is an effort to combat the growing skepticism and decreased consumption of dairy milk. Facebook, Twitter and other social media outlets will be flooded with positive endorsements of cow's milk as well as claims that almond milk, which has skyrocketed in popularity in recent years, is inferior to dairy milk. A recent study indicates that dairy milk consumption is down 33 percent since 1970.

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Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.
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The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.
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7-Course Vegan Feast Party Bus Hits the SF Bay Area

The Om Bus—complete with an open bar and live music—will take guests on a scenic tour of San Francisco after a massive outdoor feast featuring Mexican-inspired vegan favorites.
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Punk Band Anti-Flag Cooks Vegan Thanksgiving Live

Musicians Chris No. 2 and Justin Sane cook Brussels sprouts, cornbread-stuffed acorn squash, and balsamic-glazed carrots in a new video made to promote kindness to animals.
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Starbucks Unveils Vegan-Friendly Holiday Hot Cocoa

The coffee chain is celebrating the holidays with the new Toffee Almondmilk Hot Cocoa.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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