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PETA Files False-Advertising Complaint Against Whole Foods

The animal-rights group asserts that the grocer’s “humane meat” isn’t so humane after all.

In a complaint filed today with the Department of Consumer and Regulatory Affairs, People for the Ethical Treatment of Animals (PETA) calls out Whole Foods Market for misrepresenting its meat products at the food giant’s Washington, DC locations. By using slogans like “thanks for caring about animals” and touting its “strong focus on animal welfare,” PETA says that the meat sold at Whole Foods can still come from animals who were unnaturally confined, mutilated, scalded alive, and dehorned without painkillers—all things that the advertising doesn’t tell shoppers. According to PETA Executive Vice President Tracy Reiman, “Whole Foods' promises of 'humane' meat are as empty as they are unethical, deceptive, and apparently unlawful.” PETA is calling on DC authorities to “protect well-intentioned shoppers from being duped into buying the flesh of animals” treated in this way.

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Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

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Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
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Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
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Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
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Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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