News

Vegetarian Menus Experience 66 Percent Growth Since 2012

Market research finds that Americans are increasingly interested in vegetables and grains.

Market Research Company Mintel recently surveyed Americans on their food choices and found people increasingly want more vegetarian, healthy, and international options. Nearly half of Americans consider themselves foodies and two-thirds of those foodies are millennials who fall in the 25–34 year-old age range. “With health being a focal point for many consumers when dining out, ancient grains and vegetable-based options are growing more popular,” Caleb Bryant, Foodservice Analyst at Mintel, said. “Rising interest in vegetables is especially promising for restaurants, as the price of beef has been increasingly volatile in recent years while fresh vegetable prices have dropped in the last year.” The study also showed that people want to see more ancient grains such as teff, amaranth, and farro on menus. Americans are interested in new flavor experiences and use social media to learn about new ingredients and international dishes. “Social media continues to be a powerful tool for restaurants to connect with customers, for customers to share their food experiences with friends, and for consumers to learn about new flavors and cuisines,” Bryant said.

More News

LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
Read More »

Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
Read More »

Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
Read More »

Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
Read More »

Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »