News

MFA Launches New Sister Organization

Companies creating cultured and plant-based meat, eggs, and milk will have backers in Mercy For Animal’s new Good Food Institute.

Mercy For Animals (MFA) has announced the launch of a new sister organization called The Good Food Institute (GFI) aimed at creating a healthy, humane, and sustainable food supply by supporting startups that are developing plant-based and cultured meat, milk, and eggs. The company provides marketing, design, legal, business, media, and other support to a select number of early-stage companies producing cultured and plant-based products, including Memphis Meats, a San Francisco-based startup that says it will help make animal agriculture obsolete. “Imagine a food system where the most affordable and delicious products are also good for our bodies and the planet,” the organization says. “Unlike any other moment in history, we now have the ability to blend imagination with design to improve the world around us.” Another new MFA project, New Crop Capital, is a venture capital group that will complement GFI's efforts by providing lead investments to a number of animal-free companies, including Beyond Meat, Mark Bittman’s vegan meal delivery service Purple Carrot, Gelzen (a startup creating cultured gelatin), Lyrical Foods (owners of Kite Hill), and Miyoko’s Kitchen.

More News

Beyond Meat to Debut Beyond Breakfast Sausages

The company behind the Beyond Burger will debut plant-based breakfast patties this fall.
Read More »

World's First Vegan Chicken Shop Opens Convenience Store

London's Temple of Seitan opened café and convenience store Temple Goods in Hackney Downs Studios, where an all-vegan market takes place every Saturday.
Read More »

Vegan Coffee Shop Thrives in "Steak Country"

Amateur Coffee's vegan drinks, milks, and waffles are luring curious customers in meat-centric Omaha, Nebraska.
Read More »

Vegan French Macaron Shop Opens in New Orleans

New dessert shop Mac and Moon sells "Karmacarons," rolled vegan ice cream, chocolate-covered strawberries, and fresh fruit tarts.
Read More »

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »