News

Makeup Mogul Focuses on Vegan Beauty Products

Marla Malcolm Beck's new makeup brand Lune+Aster caters to conscious consumers with paraben-free and vegan "farm-to-face" products.

In a recent feature in Forbes magazine, makeup mogul Marla Malcolm Beck revealed that her new 28-product line Lune+Aster focuses on paraben-free and vegan products. Beck’s Bluemercury, Inc.—the world’s fastest-growing beauty company—was acquired by Macy’s for $210 million in 2015, and as acting CEO, Beck has been working on in-store items to cater to “consumers [who are] very sophisticated when it comes to ingredient lists.” The Harvard Business School graduate told Forbes, “My skillset has always been seeing white space and growth potential and what’s next,” which is why Beck chose to capitalize on what she describes as “a proliferation of boutique fitness studios, juice bars, vegan restaurants, upscale vegan clothing lines, farm-to-face skincare.” While Lune+Aster isn’t exclusively vegan, the company is among a growing list of makeup brands choosing to move away from animal products and testing, including Gwyneth Paltrow’s edible beauty line and Wet n Wild’s new collection of vegan brushes.

More News

Moby to Release New Album That Speaks Up for Animals

"These Systems are Failing" includes songs about factory farming over electronic beats.
Read More »

University of South Carolina Halts Live Pig Training

Efforts by activists end cruel training program, replacing it with tech simulations in which nobody is hurt.
Read More »

New Study Links Pork to Kidney Disease

Red meat consumption increases risk for renal disease while plant protein protects against it.
Read More »

World's Spiciest Tortilla Chip is Vegan

Paqui's one-per-package chip is loaded with ghost chillies and zero animal products.
Read More »

Leather Alternatives Predicted to Take Over Sports Shoe Industry

Animal-free products jump to top of the sportswear shoe industry thanks to Nike and Adidas opting for faux leather.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »