News

Chipotle Gives Away Vegan Food to Lure Back Customers

Troubled restaurant gives away free guacamole and chips in hopes of regaining customer base after E. coli outbreaks

Chain restaurant Chipotle has partnered with marketing organization Avocados from Mexico to give away free chips and guacamole in an effort to regain public trust after several E. coli outbreaks. While the eatery previously focused on non-vegan items such as burritos in its giveaway campaigns, the newest iteration rewards customers with a coupon for free chips and guacamole upon completion of a photo hunt game called Guac Hunter. Chief creative and development officer Mark Crumpacker told Ad Week, “For many of our customers, guacamole is one of their favorite menu items, and a meal at Chipotle isn’t complete without it.” According to Physicians Committee for Responsible Medicine, “E. coli appears to be a common inhabitant of the bovine digestive tract,” and while the bacteria is spread to vegetables through cow manure, offering free avocados is a safer way to regain customer trust.

More News

Pro Skater Launches Vegan Converse Line

Kenny Anderson becomes the vegan voice within the Converse brand after the launch of new animal-free skating shoes.
Read More »

Hormel CEO Shifts Focus to Non-Meat Brands

James Snee says the brand behind SPAM plans to evolve in the plant-based direction.
Read More »

Former Dairy Brand Debuts Vegan Aquafaba Egg Replacer

New York-based Elmhurst launches new vegan products such as a packaged, easy-to-use egg replacer made from bean brine.
Read More »

Vegan Yoga Guru Stars in New Reality Series

Koya Webb will teach principles of nonviolence through veganism during the six-week docu-drama Yoga Girls.
Read More »

James Cameron Invests in Vegan Protein Facility

The famed filmmaker is helping the shift toward plant-based protein by funding the world's largest organic pea protein-processing facility.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »