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Chipotle Gives Away Vegan Food to Lure Back Customers

Troubled restaurant gives away free guacamole and chips in hopes of regaining customer base after E. coli outbreaks

Chain restaurant Chipotle has partnered with marketing organization Avocados from Mexico to give away free chips and guacamole in an effort to regain public trust after several E. coli outbreaks. While the eatery previously focused on non-vegan items such as burritos in its giveaway campaigns, the newest iteration rewards customers with a coupon for free chips and guacamole upon completion of a photo hunt game called Guac Hunter. Chief creative and development officer Mark Crumpacker told Ad Week, “For many of our customers, guacamole is one of their favorite menu items, and a meal at Chipotle isn’t complete without it.” According to Physicians Committee for Responsible Medicine, “E. coli appears to be a common inhabitant of the bovine digestive tract,” and while the bacteria is spread to vegetables through cow manure, offering free avocados is a safer way to regain customer trust.

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Vegan Just Egg Expands to Washington DC

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Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45 percent protein by weight—compared to only 24 percent found in steak.
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Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
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New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
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800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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