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New Pea-Based Vegan Milk Launching at Whole Foods, Target

Ripple milks are made from non-GMO pea protein, are allergen-friendly, and have eight times more protein than almond milk.

Ripple Foods, makers of a new pea-protein based milk, is readying for national distribution with its products launching in Whole Foods Markets this month and Target stores by July. The San Francisco Bay Area-based startup raised $13.5 million last year to develop its soy- and nut-free milks, which it says has eight times the protein of almond milk (and half the sugar) and 50 percent more calcium than dairy milk. “We find that people that are dairy milk drinkers really like it, and alternative-dairy drinkers love it,” developer Neil Renninger said. “We’ve probably had a couple of thousand people try it, and the reception has been very good.” The line of milks—in Original, Original Unsweetened, Vanilla, and Chocolate Flavors—contain 32 milligrams of omega-3 fatty acids, are dairy-, soy-, and nut-free, and are just the first in Ripple’s planned fleet of plant-based products, as the company is looking to develop yogurts, cheeses, creamers, and protein shakes. Ripple’s introduction follows the United States introduction of Veggemo (a Canadian-based vegetable-based milk launched last year), providing yet another point of differentiation in the booming vegan milk market currently dominated by almond milk options.

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