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Forbes Profiles Vegan Startup, the “Pandora for Food”

Lighter will provide customized meal plans and grocery lists based on what vegan food pros you follow.

This week, Forbes highlighted the launch of Lighter, a vegan startup aiming to be the “Pandora for food.” Currently in beta testing, the site provides customized, plant-based meal plans and shopping lists based on any of 40 “food leaders”—including influencers such as Sweet Potato Soul's Jenné Claiborne, the Physicians Committee for Responsible Medicine's Neal Barnard, and 300 Pound Vegan David Carter. Software will become familiar with and learn user preferences as well, leading to further personalization. “When people are deciding they want to eat less meat, they’re often overwhelmed, they feel lost,” co-founder Alexis Fox said. “Yet there’s this incredible network of people that have been through this journey, people who have great recommendations that they’re sharing through talks and books and with their patients.” Lighter has raised approximately $2 million in funding, with the hopes of becoming a global brand.

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Seychelles Lifts 25 Percent Tax on Plant-Based Milk

The island nation off of East Africa has lifted its tax on plant-based milk in order to encourage healthy habits.
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New Data Shows Vegan Barbecue Is Top Summer Trend

Market research firm Mintel reveals that one-third of Americans plan to ditch meat this barbecue season.
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A&W Adds Vegan Beyond Burger to 925 Locations

Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
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Sweden's Top Fast-Food Chain Debuts Vegan Milkshakes

Max Burgers' new vegan milkshakes will eventually replace all dairy-based milkshakes and are part of a longer-term goal to increase the plant-based options on its menu.
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French Foie Gras Restaurant To Go Vegan

London-based fine-dining restaurant Gauthier Soho will go vegan after owner Alexis Gauthier learned of the horrors inherent in animal agriculture, particularly in foie gras production.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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