“Mark It Vegan” Campaign Seeks Clear Product Labeling

Britain-based nonprofit Animal Aid has launched a new campaign called “Mark It Vegan” with the aim of persuading United Kingdom supermarkets to clearly label the packaging of their store-brand food products that contain no animal ingredients. According to Animal Aid Campaign Manager Ben Martin, “Vegans should be able to go into a shop, pick up a product, and immediately know whether they should buy it or not.” The labeling scheme proposed by the group, Martin said, “can be as simple as printing the words ‘suitable for vegans’ on the product packaging, or adopting a clear symbol to show that the item contains no animal-derived ingredients.” Animal Aid contends that this measure would save vegans from having to scour ingredients for animal derivatives while making veganism more appealing to all consumers.