Consumers Trust Meat Industry as Much as Used Car Salesmen

Meat sector ranks 12th out of the 13 industries polled for consumer trust.

A 2015 consumer trust survey conducted in all EU countries, Iceland, and Norway revealed widespread distrust of the meat industry. The large-scale poll asked 500 people in each participating country to rank industries based on criteria such as trust, choice, expectations, and complaints. Amongst the 13 industries included in the survey—such as books, non-alcoholic drinks, and dry goods—the meat sector came in 12th, ranking only one position higher than the used car industry. Survey results were composited to determine each industry’s market performance index, and the meat industry fell below the 82.4 average at 80.6, with the used car category trailing behind at 75.6. Factors such as the horse meat scandal of 2013 and routinely mislabeled animal products—as evidenced by rampant fraud recently found in the global fish industry—have contributed to the meat sector classification as one of the lowest trusted industries since 2010.

More News

A&W Adds Vegan Beyond Burger to 925 Locations

Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
Read More »

Sweden's Top Fast-Food Chain Debuts Vegan Milkshakes

Max Burgers' new vegan milkshakes will eventually replace all dairy-based milkshakes and are part of a longer-term goal to increase the plant-based options on its menu.
Read More »

French Foie Gras Restaurant To Go Vegan

London-based fine-dining restaurant Gauthier Soho will go vegan after owner Alexis Gauthier learned of the horrors inherent in animal agriculture, particularly in foie gras production.
Read More »

Pride Toronto Adds Plant-Based Zone for Queer Vegans

Fest-goers will be treated to vegan rainbow mac and cheese, soups, salads, snacks, and beauty products, while chilling out amongst glowing palm trees in a new area dedicated to everything cruelty-free.
Read More »

52 New York Dairy Farms Lose Wholesale Contracts

Dairy suppliers cannot sell their milk as demand for dairy continues to plummet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »