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Forbes Predicts Vegan Chef Will Take Over Food World

The publication said Matthew Kenney's growing vegan empire would have enormous impact on the food industry.

A recent feature in media outlet Forbes profiled vegan chef Matthew Kenney. Writer Michael Pellman Rowland focused on Kenney’s multifaceted plant-based food empire that includes several culinary schools, restaurants, and a soon-to-launch packaged food line. Kenney’s culinary schools—which currently produce $5 million in annual revenue—would grow to $15 million in revenue in coming years with an expansion into 20 cities over five years. The restaurant arm of Kenney’s empire is predicted to generate over $15 million in revenue in the next 12 months. Kenney told Rowland that international hospitality groups are contacting him in an effort to explore plant-based foods. “Every aspect of his company is scaling up, and if it goes according to his vision,” Rowland says, “every corner of the world will be buying his products, eating from his chef’s kitchens, using his cookbooks, and attending his wellness retreats. Get ready, world.” In addition to founding plant-based culinary schools around the world and opening several eateries, Kenney’s restaurant Matthew Kenney NM opened at a Neiman Marcus department store in Beverly Hills last month, and the entrepreneur announced the launch of a vegan wellness retreat in Hawaii in May 2017.

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