News

50,000 People Are Going Vegan in January

A record number of people have committed to eschewing animal products as part of Veganuary campaign.

The number of people pledging to go vegan in January as part of the Veganuary campaign have reached a record high of over 50,000 participants. The campaign launched in the United Kingdom in 2014 with the mission of changing public attitudes about the vegan lifestyle and has continued to gain support in subsequent years. The 2015 Veganuary campaign drew in more than 12,000 pledges, which doubled to 23,000 participants in 2016. Restaurants such as Pret A Manger have developed new menu items to serve those interested in eschewing animal products in January. “The support of high street restaurants and well-known brand names has brought a lot of attention to Veganuary, “ the organization’s co-founder Jane Land tells VegNews. “Knowing that good food is easily available makes a huge difference and is part of the reason why more than half of Veganuary participants choose to stay vegan at the end of the month.” In November, the organization launched a 2,000-poster campaign inside the London subway system to encourage residents to adopt a vegan diet, which Veganuary media manager Kate Fowler estimates effectively brought 7,000 new participants on board in 2017.

More News

New Plant-Based Culinary Course Comes to Florida

McFatter Technical School launches its first plant-based cooking course to prepare future chefs to work in the growing plant-based restaurant industry.
Read More »

Six-Course Vegan Wine Pairing Dinner Lands in PA

Chefs at TASTE will pair dishes made with meats from vegan shop Herbivorous Butcher with libations from sister winery Sand Castle.
Read More »

NYC Vegan Grocery Throws Ice Cream Social for Justice

At the event, Orchard Grocer will debut a vegan ice cream created by NYC vegan establishment Modern Love Brooklyn to raise funds for LGBTQ youth.
Read More »

More Than One Quarter of Brits Slash Meat Intake

New market research reveals a large number of British people have reduced their meat consumption in the previous six months.
Read More »

Vogue Names "Vegan" Top Wedding Trend in 2017

The fashion publication says that weddings this year feature vegan food more often than just one vegetarian option.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »