--%> New Tool Helps Vegans Order at Chipotle
News

New Tool Helps Vegans Order at Chipotle

The new mobile-friendly ingredient guide offers options for 11 different dietary preferences, including plant-based.

Popular Cal-Mex fast food chain Chipotle launched a new section of its website this week that allows vegan diners to seamlessly navigate the menu, easily identifying the eatery’s plant-based options. The tool caters to a total of 11 different dietary preferences including vegan, vegetarian, and gluten-free, and includes a comprehensive food list that clearly labels which menu items vegans can enjoy—such as sofritas burritos, soft tacos, and fajita bowls. Under a dedicated vegan tab, the web page is divided into “go for it” (or vegan) options, and “no go” (or non-vegan) items. Since the unveiling of its tofu-based sofritas in 2013, Chipotle has continued to recognize the importance of plant-based eating by making vegan options more accessible through marketing tactics such as “buy one, get one free” promotions, and by increasing product transparency. Other fast food restaurants have recently answered customer demand for clearly labeled plant-based options, as evidenced by Taco Bell’s introduction of its vegan guide late last year.

More News

Kylie Jenner Goes Vegan

The mega-celebrity vows to ditch animal products and eat vegan tacos and nachos instead.
Read More »

Stella McCartney to Replace Silk with Vegan Fibers

The vegetarian designer will debut a dress made entirely from vegan, yeast-based silk at New York's Museum of Modern Art in October.
Read More »

KFC's New "Whole Chicken" Commercial Backfires

The fast-food chicken chain inadvertently helps people make the connection between KFC's wings, thighs, and breasts—and the intelligent animals killed to make them.
Read More »

Vegan Burgers Shake Up New Zealand's Meat Industry

Innovators in Silicon Valley are creating meat and dairy alternatives that a prominent executive says will pose major threats to New Zealand's animal-agriculture industry.
Read More »

"Wagyu" Cows Fed Expired Milk Chocolate

"Japanese-style" cows are fed a mix of expired Cadbury's milk chocolates, other candy, and cookies—in amounts that are the human equivalent of one bar of chocolate per day.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »