Veggie Burger Sales at Nordic "McDonald's" Quadruple

Sweden's popular chain fast-food restaurant Max introduced four meatless burgers last year and saw sales soar.

Sweden-based multinational fast-food chain Max introduced four meatless “Max Green” burgers to the menu of its 106 Swedish locations last year. The new burgers—one of which is entirely vegan, while the other three are easily customizable to be dairy- and egg-free—were launched to advocate for reducing climate change. Within one year’s time, Max reported that sales of its “green” burgers have quadrupled. “When we launched the Green-family, our goal was that by 2020, one in five orders would be from non-red meat,” Max’s head of Swedish operations Christoffer Bergfors said. “Now we have revised this goal to one in three instead.” Stateside, McDonald’s recently reported that only one in five millennials have never eaten a Big Mac. On the flip side, plant-based fast food eateries continue to grow with the expansion of Las Vegas’ vegan drive-thru VegeWay, San Diego’s Plant Power Fast Food, and wildly popular New York-based eatery by Chloe.

More News

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »