Veggie Burger Sales at Nordic "McDonald's" Quadruple

Sweden's popular chain fast-food restaurant Max introduced four meatless burgers last year and saw sales soar.

Sweden-based multinational fast-food chain Max introduced four meatless “Max Green” burgers to the menu of its 106 Swedish locations last year. The new burgers—one of which is entirely vegan, while the other three are easily customizable to be dairy- and egg-free—were launched to advocate for reducing climate change. Within one year’s time, Max reported that sales of its “green” burgers have quadrupled. “When we launched the Green-family, our goal was that by 2020, one in five orders would be from non-red meat,” Max’s head of Swedish operations Christoffer Bergfors said. “Now we have revised this goal to one in three instead.” Stateside, McDonald’s recently reported that only one in five millennials have never eaten a Big Mac. On the flip side, plant-based fast food eateries continue to grow with the expansion of Las Vegas’ vegan drive-thru VegeWay, San Diego’s Plant Power Fast Food, and wildly popular New York-based eatery by Chloe.

More News

Chef Chloe Coscarelli Opens New Café in Miami

Beloved vegan chef Chloe Coscarelli is back with new eatery, Chef Chloe and the Vegan Café, in highly anticipated St. Roch food hall in Miami's design district.
Read More »

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »