Universal Shuts Down A Dog's Purpose Premiere

The production studio pulled the plug on this weekend's movie premiere after a video of distressed German Shepherd went viral.

Universal Pictures and Amblin Entertainment have cancelled this weekend’s Los Angeles premiere of film A Dog’s Purpose. A video of stressed German Shepherd Hercules being immersed in a man-made water rapid surfaced this week, and gained negative public reaction. Animal treatment watchdog group American Humane Association (AHA)—responsible for the “No Animals Were Harmed” accreditation—launched an investigative report into the incident on Wednesday, after previously giving the film an acceptable rating in regard to animal treatment. People for the Ethical Treatment of Animals called for a boycott of the film on the grounds of animal abuse, and asked the production team to replace all animals on set with Computer-Generated Imagery (CGI) in their place—a technology successfully employed by the creators of recent film The Jungle Book. “Because Amblin's review into the edited video released yesterday is still ongoing,” the production studios wrote in an issued statement, “distributor Universal Pictures has decided it is in the best interest of A Dog's Purpose to cancel this weekend's premiere and press junket.” While public outcry over Hercules’ safety is understandable, countless pigs, cows, chickens, goats, and other sentient beings—not very different from the German Shepherd—continue to endure abuse in the animal agriculture industry.

Photo courtesy of Joe Lederer/Universal 

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »