--%> UK Supermarkets Modernize Layout to Sell Less Meat
News

UK Supermarkets Modernize Layout to Sell Less Meat

Oxford University will help grocery chains rearrange their aisles to encourage shoppers to buy more produce and less meat.

New project “Our Planet, Our Health” will launch this week in an effort to restructure British supermarkets to be more climate friendly. Scientists at Oxford University have partnered with various supermarkets—including grocery giant Sainsbury—to rearrange aisles to feature more produce and less meat. The mission of the project—which received more than $6 million in government funding—centers around recent studies that link the consumption of animal products to higher greenhouse gas emissions and increased global mortality. “Nutritionists, political economists, and epidemiologists at Oxford will study how animal foods affect health and the environment,” the project’s director Sarah Molton says, “and they will then work with Sainsbury’s to present those findings in ways people can understand.” Practically, the project aims to place advertisements for plant-based foods at the end of aisles, incorporate meat alternatives into the meat department to give customers the ability to compare the items, and offer discounts and rewards to shoppers who make more planet-friendly choices. The project will be tested in select outlets of Sainsbury's, which launched five vegan cheeses through its brand last year and reported an unexpected 300 percent bump in sales over initial predictions.

More News

Vegan Chain Veggie Grill Expands to Chicago

The popular West Coast chain will open its first midwest location this fall as part of its plans to expand nationwide.
Read More »

Men's Leather Shoe Brand Debuts Vegan Boot Line

Shoe company Hound & Hammer swaps leather and calf lining for canvas for its new Grover-Vegan boot styles.
Read More »

Vegan Butcher Throws Bottomless BBQ Buffet

A Guam-themed vegan feast of eating will be hosted by the sibling-duo behind The Herbivorous Butcher to pay homage to their homeland.
Read More »

Brazil Will Serve 5 Million Vegan School Lunches

Schools in three cities will serve 140,000 vegan meals per week.
Read More »

Rabbi Challenges Synagogues to Go Vegan

Acclaimed rabbi Shmuly Yanklowitz will award $25,000 to synagogues that pledge to ditch animal products.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »