News

Vegan-Owned Frozen Pizza Brand Debuts in UK

One Planet Pizza is the UK’s first company to be fully funded, managed, and developed by and for vegans.

Norwich-based One Planet Pizza has exceeded its crowdfunding goal of $24,400 by more than $7,000, becoming the UK’s first crowdfunded all-vegan company. The brand’s success stems from incorporating consumer engagement into its business model. “[We] want to fund [our] new venture through ‘veginvestment’ so it is ‘owned’ by the vegan community,” the company stated on its website. Funding from initial investors—ranging from $19 to $2,440—makes up 20 percent of the company’s equity. These shareholders gain insider access to the development of the brand and a say in deciding which vegan organizations will receive 10 percent of yearly profits via the company’s charity branch, One Planet Pizza Fund. Vegan blogger Hench Herbivore is working with the company to create protein-loaded pizzas and will serve as a social media marketing advocate, alongside Damien Clarkson of ethical creative studio The Growing Box and YouTuber Bastian Altrock. Pizzas will feature Bute Island coconut oil-based “Sheese” and wheat-based Vegandeli meat in flavors such as Hawaiian, Exotic Funghi Feast, Three Shreese Margherita, and Mediterranean Roasted Vegetable. In addition to pizzas, the brand also produces a line of vegan “redi-meals,” which will be available for purchase at local retail outlets and by delivery in parts of England. The emergence of vegan options at eateries in the UK indicates a massive plant-based shift in consumer demands, as evidenced by newly opened establishments such as O’Joy, Rawligion, and Urban Eat, amongst a growing list of others.

More News

Hampton Creek to Debut Slaughter-Free Meat Next Year

The billion-dollar company behind Just Mayo has been secretly making cultured meat for the past year.
Read More »

"I Can't Believe It's Not Butter" Goes Vegan

The non-butter spread launches a vegan certified "It's Vegan" product to appeal to cruelty-free customers.
Read More »

Las Vegas Pasta Shop Debuts 20-Dish Vegan Menu

The Pasta Shop and Art Gallery adds a vegan menu to appease growing vegan scene in Las Vegas.
Read More »

Plant Protein Slashes Risk of Early Onset Menopause

Eating plant-based protein benefits reproductive health, while women who consume just one serving of red meat per day increase their risk of early onset menopause by 12 percent.
Read More »

France Historically Awards Vegan Chef With Coveted Title

The country's officials awarded Willy Berton of Vegan Gorilla in Nice the prestigious title of "Maître Restaurateur."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »