Lyft Launches Late-Night "Taco Mode"

Riders in Newport Beach, CA can now take a post-partying detour to vegan-friendly Taco Bell.

Ride-sharing company Lyft is currently testing “Taco Mode” in Newport Beach, CA. Riders who call a Lyft between the hours of 9pm and 2am can now activate “taco mode,” which directs the driver (who must also opt in) to take them on a detour to a local Taco Bell before reaching their final destination. “We realized that for every person who has asked their Lyft driver to make a pit-stop at Taco Bell—and we've seen many,” the fast-food chain’s Chief Marketing Officer Marisa Thalberg said, “there are likely those who weren't sure if this was possible. With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to ‘ride-thru’ in Taco Mode.” Taco Bell re-launched its vegan rice in June and published a “How to Eat Vegan at Taco Bell” guide in 2016 to appeal to its loyal vegan customer base. Lyft’s Head of Marketing Melissa Waters said both companies are testing the concept in a limited area but expects to introduce the option nationwide in 2018.

More News

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

Australia's First Vegan Hotel Restaurant Opens in March

New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
Read More »

Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »