Imposter Farm Sanctuary
Fashion label Imposter pairs with Farm Sanctuary to provide funding for animal-welfare initiatives.
By Abigail Wick
Farm Sanctuary is partnering with faux-fur fashion house Imposter, which will donate royalty shares from all garment and accessory sales to the farm-animal protection organization. Imposter is a high-end label specializing in faux-fur vests, ear muffs, and hats. Fur-free fashionistas can easily identify Imposter's fur as faux by the gold, silver, and jewel-encrusted "IM" pins adorning the company's products. Farm Sanctuary's logo will appear on the company's web site and hang tags, and online shoppers can select Farm Sanctuary to receive an additional 10-percent of sales proceeds from Imposter's wares. The brand is currently developing an imitation-leather line.
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