Meat-Free Tel Aviv

Last Monday, Tel Aviv University in Israel followed in the footsteps of other universities worldwide—including Oxford, Columbia, and UCLA—by introducing Meat-Free Mondays on its campus. At the launch of the new initiative, volunteers attempted to sway curious omnivores with free samples of vegetarian food, such as smoked tofu, seitan, and soy goulash. Lectures were also held on the link between meat consumption and rainforest destruction, and free information about the benefits of vegetarianism was distributed. Almost all of the cafeterias on Tel Aviv’s campus have agreed to join the initiative and serve a special vegetarian dish on Mondays.