Discovery Channel and conservation group Oceana announced a partnership Monday, July 26, for Shark Week. Sunday, August 1, marks the beginning of the 23rd annual Shark Week, and with the partnership of Oceana, Discovery Channel plans to spread the word of conservation, especially in regards to over-fishing, which some experts say have depleted shark populations by 90 percent. The company and organization plan to do so through blogging, social media outlets, and public service announcements, including a PSA featuring late night-host Craig Ferguson. Additionally, Discovery Channel and Oceana are encouraging the Senate to pass the Shark Conservation Act, which, through stricter fishing requirements, aims to end the practice of shark fining.
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