On February 9—the day before this year’s Grammy Awards—vegetarian country music singer Kellie Pickler and vegan brand Silk will co-host a 7-kilometer (4.5-mile) “Run to the Red Carpet” event in Los Angeles. The run, which will include the longest-ever red carpet, is part of Silk’s “Progress is Perfection” campaign to celebrate the little moments of progress people make every day, and was created to support participants’ personal wellness goals. During the run, participants will experience on-site activities such as selfie stations, goal-setting spaces, and a chance to sample Silk vegan beverages and grab-and-go products, including its new Oat Yeah oatmilk, almond milk, yogurt, and coffee creamers. And, rather than rewarding the fastest runners, the vegan brand will randomly select three participants for an exclusive Hollywood experience with access to a Grammy pre-party. “I can’t wait to meet and cheer on all the ‘progress makers’ coming out for Silk’s ‘Run to the Red Carpet’ on February 9,’ Pickler said. “I know there’s nothing like an upcoming red carpet to motivate me, and it’s not about perfection—it’s about the progress you make to being your best self.”
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