The plant-based meat company is among Venmo, DoorDash, Postmates, and alcoholic seltzer brand White Claw as the top five fastest growing brands in 2019.
Jose Garces’ new restaurant Livy’s Plant Based Foods—named after his vegan daughter Olivia—offers Impossible Burgers topped with dairy-free cheese, plant-based chorizo, and vegan egg.
The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees.
Christiana Figueres will lend her decades-long expertise in climate change and collaborative diplomacy to the growing plant-based company in an effort to reduce global dependence on animal agriculture.
To date, the company has raised nearly $1.3 billion in capital to fund its mission of taking animals out of the food system by 2035.
The restaurant pulls ahead of White Castle to become Impossible Foods’ largest restaurant partner to date.
While Impossible Foods continues to focus wholly on replacing existing food animals with plant-based alternatives, CEO Pat Brown says that the animals humans eat are a “historical artifact” and are limited to those they were capable of domesticating.
“You can come find me and beat me up if I’m wrong,” Pat Brown said to a group of children about his plant-based promise.
After launching at Kroger stores, Impossible Foods expands its plant-based burgers to Trader Joe’s locations nationwide.
“It’s always been the most important country for our mission,” Impossible Foods CEO Pat Brown says about China, which consumes 28 percent of the world’s meat.
Throughout December, the company will match every purchase on its website with a donation to food banks fighting hunger during the holidays.
The pre-formed patties are the second retail product launch of plant-based meat maker Impossible Foods.