Impossible Foods Is Now the 4th Fastest Growing Brand in the US  

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Impossible Foods Is Now the 4th Fastest Growing Brand in the US  

The plant-based meat company is among Venmo, DoorDash, Postmates, and alcoholic seltzer brand White Claw as the top five fastest growing brands in 2019.  

Iron Chef Jose Garces Just Named His First Vegan Restaurant After His Daughter

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Iron Chef Jose Garces Just Named His First Vegan Restaurant After His Daughter

Jose Garces’ new restaurant Livy’s Plant Based Foods—named after his vegan daughter Olivia—offers Impossible Burgers topped with dairy-free cheese, plant-based chorizo, and vegan egg. 

Impossible Foods to Launch Plant-Based Meat in Stores Next Week 

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Impossible Foods to Launch Plant-Based Meat in Stores Next Week 

The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees. 

Paris Agreement Architect Joins Impossible Foods

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Paris Agreement Architect Joins Impossible Foods

Christiana Figueres will lend her decades-long expertise in climate change and collaborative diplomacy to the growing plant-based company in an effort to reduce global dependence on animal agriculture.  

Impossible Foods Raises $500 Million to Expand Plant-Based Food Globally 

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Impossible Foods Raises $500 Million to Expand Plant-Based Food Globally 

To date, the company has raised nearly $1.3 billion in capital to fund its mission of taking animals out of the food system by 2035. 

Red Robin Adds Impossible Burger to 570 Locations

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Red Robin Adds Impossible Burger to 570 Locations

The restaurant pulls ahead of White Castle to become Impossible Foods’ largest restaurant partner to date.

Impossible Foods Is Capable of Making New Meats, Unlike Any Animal Used for Food Before

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Impossible Foods Is Capable of Making New Meats, Unlike Any Animal Used for Food Before

While Impossible Foods continues to focus wholly on replacing existing food animals with plant-based alternatives, CEO Pat Brown says that the animals humans eat are a “historical artifact” and are limited to those they were capable of domesticating.

Impossible Foods CEO Promises Kids They Won’t Be Eating Dead Animals by the Time They’re Adults

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Impossible Foods CEO Promises Kids They Won’t Be Eating Dead Animals by the Time They’re Adults

“You can come find me and beat me up if I’m wrong,” Pat Brown said to a group of children about his plant-based promise. 

Trader Joe’s Now Sells Impossible Burgers

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Trader Joe’s Now Sells Impossible Burgers

After launching at Kroger stores, Impossible Foods expands its plant-based burgers to Trader Joe’s locations nationwide. 

Impossible Foods Plans to Launch Plant-Based Pork in China

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Impossible Foods Plans to Launch Plant-Based Pork in China

“It’s always been the most important country for our mission,” Impossible Foods CEO Pat Brown says about China, which consumes 28 percent of the world’s meat. 

Impossible Foods to Donate 100,000 Plant-Based Burgers to Fight Hunger 

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Impossible Foods to Donate 100,000 Plant-Based Burgers to Fight Hunger 

Throughout December, the company will match every purchase on its website with a donation to food banks fighting hunger during the holidays. 

Impossible Burger Patties Launch in 2,000 Kroger Stores Nationwide

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Impossible Burger Patties Launch in 2,000 Kroger Stores Nationwide

The pre-formed patties are the second retail product launch of plant-based meat maker Impossible Foods.

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