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Impossible Foods Unveils Impossible Burger 2.0
The revolutionary plant-based patty gets a gluten-free makeover, bulks up on beefy taste plus texture, and is now comparable in iron and protein to its cow-based counterpart.
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Impossible Foods Raises $200 Million Investment
To date, the plant-based company has raised approximately $1.5 billion to further its mission of replacing all animal foods with plant-based alternatives by 2035.
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Impossible Burger Is Now No. 1 Selling Packaged Food at Gelson’s
“No one could have predicted this level of pent-up demand for Impossible Burger,” Gelson’s Chief Merchandising Officer John Bagan said.
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Impossible Foods Donates Its Millionth Burger to Fight Food Insecurity
The plant-based brand hit its charitable milestone with help from organizations such as Colin Kaepernick’s Know Your Rights Camp, Issac Rochell’s Local Human, and Magic Johnson’s SodexoMAGIC.
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Impossible Foods Partners with McDonald’s Meat Supplier to Increase Output of Plant-Based Burgers
The Impossible Burger-maker will avoid future shortages with the help of new partner OSI Group, a major producer of meat patties for fast-food companies.
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Plant-Based Company Planterra Defends Beyond Meat, Impossible Foods After Lightlife’s Open Letter
Planterra CEO Darcey Macken thanks Beyond Meat and Impossible Foods for paving the way for the plant-based industry after Lightlife’s “clean break” campaign stirs controversy.
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You Can Now Buy Plant-Based Impossible Burgers in Bulk Online
Impossible Foods now offers customers a new way to shop for plant-based meat, directly from its website.
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Burger King to Test Meatless Impossible Pork “Croissan’wich” at 139 Locations
The fast-food chain is extending its partnership with Impossible Foods, which just unveiled its newest product, plant-based pork, at the Consumer Electronics Show—the world’s largest technology trade show.
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Lightlife Targets Beyond Meat and Impossible Foods in a Full-Page New York Times Ad. Here’s Their Response.
After publishing an open letter, Lightlife Foods faces criticism from Beyond Meat, Impossible Foods, and consumers.
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Nestlé Loses Claim to Vegan “Incredible Burger” Against Impossible Foods, Must Now Call It “Sensational” Burger
A judge rules that Nestlé infringed upon the Impossible Burger name, branding, and image to confuse consumers.
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Impossible Foods’ Next Mission: Vegan Steak
On heels of the Impossible Burger 2.0 launch—with a 3.0 version already in the works—Impossible Foods is developing vegan steak that CEO Pat Brown says could crush the meat industry.
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Impossible Foods Expands Retail Launch to East Coast
Shoppers at Fairway and Wegmans will soon be able to purchase the popular plant-based meat—which surpassed sales of cow-derived ground beef during its West Coast launch at participating Gelson’s last week.