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Starbucks to Launch Impossible Foods and Beyond Meat Menu Items Across Asia-Pacific
The coffee chain is introducing several new plant-based meat meals in Hong Kong, New Zealand, Singapore, Taiwan, and Thailand.
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Serena Williams, Jay-Z, Trevor Noah Help Impossible Foods Raise $300 Million
The plant-based company has raised more than $750 million to date and will use the celebrity-backed funding round to expand production capacity as its Impossible Whopper hits Burger King nationwide.
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Jay-Z Leads $1 Million Investment in Vegan Cookie Brand
After participating in Impossible Foods’ $300 million investment round, Jay-Z—officially the first billionaire rapper—supports vegan cookie brand Partake Foods.
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Cargill to Launch Vegan Burger to Challenge Beyond Meat and Impossible Foods
The food giant aims to compete with leading plant-based meat companies with its own products made with a combination of pea protein and soy.
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Impossible Fish? It’s on the Way.
Impossible Foods sets its sights on saving the ocean with forthcoming plant-based fish made with the same key ingredient, heme, found in its popular Impossible Burgers.
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Slutty Vegan to Hand Out Thousands of Impossible Burgers to Atlanta’s Essential Workers
The vegan business partners with Impossible Foods to provide warm burgers, chips, and drinks to all of Atlanta’s fire stations, police departments, and waste management centers.
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Impossible CEO: Meat Industry’s Farmers, Truckers, and Butchers Will Be Vital to Plant-Based Meat Revolution
As the meat industry struggles to maintain operations during the COVID-19 pandemic, Impossible Foods CEO Pat Brown imagines a plant-based future that incorporates existing meat industry infrastructure and preserves jobs, but without killing animals.
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Fast-Food Chain Fatburger Adds Vegan Cheese to Complement Impossible Burger
Plant-based cheeseburgers are now available at select Fatburger locations across Los Angeles.
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Vegan Taco Bell Lovers, Rejoice: Potatoes Are Coming Back and Beyond Meat Is on the Way
Potatoes will be back on the menu in March as Taco Bell works to expand its vegetarian options, including its first plant-based meat offering coming to test locations within the next year.
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Restaurants Panic As Impossible Burger Shortage Approaches
Plant-based company Impossible Foods warned distributors and restaurants of a coming shortage on the heels of its Burger King deal. Some didn’t listen.
Today's Top Stories
Impossible Foods Reveals it Tests on Animals
The company behind the Impossible Burger fed rats its key ingredient, soy leghemoglobin, to comply with food safety standards.
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Beyond Meat and Impossible Foods to Become the Coca-Cola and Pepsi of the Modern Era, Analyst Predicts
Century-old financial newspaper Barron’s compares the burgeoning plant-based meat industry to the exciting soda days of yore.