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Impossible Foods CEO Denies Claims that He Ended McDonald’s Negotiations
Pat Brown admits that demand for Impossible Burgers is outweighing supply at the moment but is not ending talks with the fast-food giant as reported by Reuters.
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Agriculture Secretary Sonny Perdue Visits Impossible Foods
The head of the USDA heads to Southern California to check in with plant-based meat company amidst consumer buzz around the Impossible Burger.
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Impossible Foods Asserts Its Mission to Replace Food Animals by 2035
The food technology company behind the Impossible Burger launches a new ad campaign where an astronaut returns to Earth after it is restored to paradise.
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New Zealand Startup Aims to Perfect Vegan Mozzarella
Startup New Culture is following Impossible Foods’ lead by using microbes to replace casein with the goal of creating great-tasting cheese without the cow.
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Plant-Based Impossible Sausage Launches at Yelp’s Top 30 American Diners
After launching at Starbucks, Impossible Foods is now making its newest meat alternative available to any restaurant that wants it.
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Sodexo Brings Plant-Based Impossible Burger to 1,500 Colleges, Hospitals, and Cafeterias Nationwide
Plant-based sausage muffins, steakhouse burgers, and six other Impossible Foods-based dishes are coming to Sodexo-serviced cafeterias this fall.
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Jaden Smith Opens Free Vegan Food Truck on Skid Row in Los Angeles
I Love You Restaurant—the first of many vegan pop-ups to be launched by the young activist—aims to feed people who are experiencing homelessness.
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New Lobby Group Launches to Advance the Plant-Based Industry in California
The California Plant Based Alliance will ensure that the state—home to popular companies such as Beyond Meat, Impossible Foods, and Miyoko’s Kitchen—will lead the way to a plant-based future.
Today's Top Stories
Impossible Foods’ CEO Speaks Out About Animal Testing
The company’s CEO Pat Brown: “I personally abhor the exploitation of animals.”
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Swiss Brand Aims to Be the Impossible Foods of Vegan Chicken
Vegan startup Planted developed its plant-based chicken—now available at select restaurants in Switzerland—over the course of one year with plans to launch internationally in early 2020.
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Singapore Gets Its First All-Vegan Pizza Shop
New shop Sunny Slices is serving pizzas topped with vegan meats from Impossible Foods and OmniPork, along with shrimp and squid made from konjac and housemade chicken katsu.
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Johnny Rockets Just Launched Plant-Based Cheeseburgers and Vegan Milkshakes with Non-Dairy Whipped Cream at 80 Locations Nationwide
Diner chain Johnny Rockets goes all in on what it calls the future of food by adding plant-based Impossible cheeseburgers and vegan milkshakes topped with non-dairy whipped cream to its menus at participating locations nationwide.