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Popularity of Impossible Foods and Beyond Meat Is Saving 250,000 Animals Annually

When meat-eating consumers purchase plant-based burgers and vegan sausages at places such as Burger King and Dunkin’, less animals are slaughtered for food according to research by World Animal Protection.

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With Price Drop, Impossible Foods Takes First Step In Becoming Cheaper than Animal Meat

Distributors of Impossible Foods’ plant-based products will enjoy a price cut of approximately 15 percent as the company moves forward with its mission to eliminate animals from the food system by 2035. 

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Taco Bell Will Add Vegan Meat to Menu Next Year

New CEO Mark King has already met with Beyond Meat and Impossible Foods but has yet decided which plant-based company Taco Bell will partner with on the menu update.

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Impossible Foods to Launch Plant-Based Meat in Stores Next Week 

The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees. 

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Red Robin Adds Impossible Burger to 570 Locations

The restaurant pulls ahead of White Castle to become Impossible Foods’ largest restaurant partner to date.

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Impossible Foods Raises $500 Million to Expand Plant-Based Food Globally 

To date, the company has raised nearly $1.3 billion in capital to fund its mission of taking animals out of the food system by 2035. 

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Impossible Foods CEO Promises Kids They Won’t Be Eating Dead Animals by the Time They’re Adults

“You can come find me and beat me up if I’m wrong,” Pat Brown said to a group of children about his plant-based promise. 

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Impossible Foods Unveils Impossible Burger 2.0

The revolutionary plant-based patty gets a gluten-free makeover, bulks up on beefy taste plus texture, and is now comparable in iron and protein to its cow-based counterpart.

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Impossible Foods Partners with McDonald’s Meat Supplier to Increase Output of Plant-Based Burgers  

The Impossible Burger-maker will avoid future shortages with the help of new partner OSI Group, a major producer of meat patties for fast-food companies. 

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Impossible Burger Is Now No. 1 Selling Packaged Food at Gelson’s

“No one could have predicted this level of pent-up demand for Impossible Burger,” Gelson’s Chief Merchandising Officer John Bagan said. 

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Impossible Foods Expands Retail Launch to East Coast

Shoppers at Fairway and Wegmans will soon be able to purchase the popular plant-based meat—which surpassed sales of cow-derived ground beef during its West Coast launch at participating Gelson’s last week. 

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Burger King to Test Meatless Impossible Pork “Croissan’wich” at 139 Locations

The fast-food chain is extending its partnership with Impossible Foods, which just unveiled its newest product, plant-based pork, at the Consumer Electronics Show—the world’s largest technology trade show. 

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