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Impossible Foods to Launch Plant-Based Meat in Stores Next Week 

The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees. 

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Red Robin Adds Impossible Burger to 570 Locations

The restaurant pulls ahead of White Castle to become Impossible Foods’ largest restaurant partner to date.

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Impossible Foods CEO Promises Kids They Won’t Be Eating Dead Animals by the Time They’re Adults

“You can come find me and beat me up if I’m wrong,” Pat Brown said to a group of children about his plant-based promise. 

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Impossible Foods Unveils Impossible Burger 2.0

The revolutionary plant-based patty gets a gluten-free makeover, bulks up on beefy taste plus texture, and is now comparable in iron and protein to its cow-based counterpart.

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Impossible Foods Partners with McDonald’s Meat Supplier to Increase Output of Plant-Based Burgers  

The Impossible Burger-maker will avoid future shortages with the help of new partner OSI Group, a major producer of meat patties for fast-food companies. 

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Impossible Burger Is Now No. 1 Selling Packaged Food at Gelson’s

“No one could have predicted this level of pent-up demand for Impossible Burger,” Gelson’s Chief Merchandising Officer John Bagan said. 

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Impossible Foods Expands Retail Launch to East Coast

Shoppers at Fairway and Wegmans will soon be able to purchase the popular plant-based meat—which surpassed sales of cow-derived ground beef during its West Coast launch at participating Gelson’s last week. 

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Burger King to Test Meatless Impossible Pork “Croissan’wich” at 139 Locations

The fast-food chain is extending its partnership with Impossible Foods, which just unveiled its newest product, plant-based pork, at the Consumer Electronics Show—the world’s largest technology trade show. 

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Impossible Foods’ Next Mission: Vegan Steak

On heels of the Impossible Burger 2.0 launch—with a 3.0 version already in the works—Impossible Foods is developing vegan steak that CEO Pat Brown says could crush the meat industry. 

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Fast-Food Chain Fatburger Adds Vegan Cheese to Complement Impossible Burger

Plant-based cheeseburgers are now available at select Fatburger locations across Los Angeles.

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Serena Williams, Jay-Z, Trevor Noah Help Impossible Foods Raise $300 Million

The plant-based company has raised more than $750 million to date and will use the celebrity-backed funding round to expand production capacity as its Impossible Whopper hits Burger King nationwide. 

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Jay-Z Leads $1 Million Investment in Vegan Cookie Brand 

After participating in Impossible Foods’ $300 million investment round, Jay-Z—officially the first billionaire rapper—supports vegan cookie brand Partake Foods.

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