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When meat-eating consumers purchase plant-based burgers and vegan sausages at places such as Burger King and Dunkin’, less animals are slaughtered for food according to research by World Animal Protection.
Distributors of Impossible Foods’ plant-based products will enjoy a price cut of approximately 15 percent as the company moves forward with its mission to eliminate animals from the food system by 2035.
New CEO Mark King has already met with Beyond Meat and Impossible Foods but has yet decided which plant-based company Taco Bell will partner with on the menu update.
The plant-based meat maker is teasing its September 20 retail launch, hinting that the city to get it first smells like palm trees.
The restaurant pulls ahead of White Castle to become Impossible Foods’ largest restaurant partner to date.
To date, the company has raised nearly $1.3 billion in capital to fund its mission of taking animals out of the food system by 2035.
“You can come find me and beat me up if I’m wrong,” Pat Brown said to a group of children about his plant-based promise.
The revolutionary plant-based patty gets a gluten-free makeover, bulks up on beefy taste plus texture, and is now comparable in iron and protein to its cow-based counterpart.
The Impossible Burger-maker will avoid future shortages with the help of new partner OSI Group, a major producer of meat patties for fast-food companies.
“No one could have predicted this level of pent-up demand for Impossible Burger,” Gelson’s Chief Merchandising Officer John Bagan said.
Shoppers at Fairway and Wegmans will soon be able to purchase the popular plant-based meat—which surpassed sales of cow-derived ground beef during its West Coast launch at participating Gelson’s last week.
The fast-food chain is extending its partnership with Impossible Foods, which just unveiled its newest product, plant-based pork, at the Consumer Electronics Show—the world’s largest technology trade show.