
News
That Weird Oatly Super Bowl Commercial Was Actually Pretty Great
Oatly aired its first television commercial in the United States during the Super Bowl with a message that oat milk is “like milk but made for humans.”

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Starbucks Is Facing an Oatly Shortage “Due to High Demand”
Oatly’s oat milk has only been on the Starbucks menu for a month and supply is already running low due to unexpected demand.

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You Can Soon Join Oprah as an Investor in Oatly
After raising investment capital from Oprah, vegan brand Oatly filed plans to become a publicly traded company with a valuation up to $10 billion.

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Oatly’s Dairy-Free Soft Serve Is Coming to These Major League Baseball Stadiums
This year, baseball fans have a new gametime treat: Oatly’s dairy-free soft serve in chocolate and vanilla flavors.

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Oatly Just Launched Its First Vegan Cream Cheese Line in the UK
Oatly’s new vegan cream cheese is available in Tomato & Basil, Cucumber & Garlic, and Plain flavors.

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Starbucks Launches Oatly Vegan Milk and Oat Lattes in 1,300 Midwest Locations
The coffee chain rings in 2020 with new non-dairy beverages made with oat, almond, and coconut milk.

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New $30 Million Vegan Factory to Bring Oatly to Asia
Swedish vegan brand Oatly is partnering with beverage company Yeo Hiap Seng to manufacture its products in Singapore for distribution across Asia.

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Starbucks Adds Beyond Meat, Vegan Pork, and Oatly Lattes to 4,200 Stores Across China
Major chains in China begin updating their menus with new plant-based meat and non-dairy options to serve changing consumer demands.

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Oatly’s First UK Factory to Produce 300 Million Liters of Dairy-Free Milk Per Year
Swedish brand Oatly will open its first factory in the United Kingdom, where it will use British oats to sustainably produce 300 million liters of oat milk for the local market.

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Vegan Oat Milk Brand Oatly to IPO This Year, Sources Say
Rumor has it that the popular oat-milk brand is planning an initial public offering and could raise as much as $1 billion.

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Oatly’s Secret Vegan Ice Cream Truck Is Now Roaming Los Angeles
The Swedish brand is promoting its ice cream prior to launching the seven-pint Oatly Frozen line in New York City and beyond.

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Jamba Juice Becomes First National Smoothie Chain to Offer Oatly Vegan Milk
Customers of smoothie chain Jamba can now swap Oatly for dairy in any drink or opt for two new menu items.