Meat Company Buys Vegan Brand for $120M

Canada's Maple Leaf Foods makes its second acquisition of a meatless brand, this time for $120 million.

Canadian meat company Maple Leaf Foods announced this week its acquisition of Seattle-based vegan brand Field Roast for $120 million. Field Roast—which reported sales of $38 million—is known for its grain-based meats and Chao dairy-free cheese slices. “The acquisition of Field Roast complements and expands our portfolio in the fast-growing North American market for alternative proteins," Maple Leaf CEO Michael McCain said. "It also aligns with our vision to be a leader in sustainable protein and create shared value through making a positive social impact. Field Roast has built brand leadership through focusing on quality, craftsmanship, and taste, and its acquisition will allow Maple Leaf to fuel growth in the category through investment, brand building, and innovation.” This is the second vegan acquisition for the meat giant, as it acquired plant-based meat brand Lightlife for $140 million in February. "One thing is for certain," Field Roast CEO David Lee said in a statment. "We are as committed as ever to the vegan movement, keeping our products vegan, and creating a more beautiful and peaceful world to live in."

More News

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

Vegan Wine and Cheese Delivery Debuts

Cheese brand Miyoko's Kitchen partners with subscription service Vegan Wines for cruelty-free wine and cheese pairings that can be delivered to your door.
Read More »

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »