Vegan Commercial Now Shown in Movie Theaters Across UK

A vegan advert about rescued pig Hope is currently played before movies such as Star Wars, Pitch Perfect 3, and Murder On The Orient Express.

A commercial entitled “Hope, Not Hell” debuted this month in theaters across the United Kingdom, and currently runs before blockbuster films such as Star Wars, Pitch Perfect 3, and Murder On The Orient Express. The commercial was created by UK-based vegan nonprofit Viva! and features rescued pig Hope and her piglets experiencing freedom for the first time, syncing up her “dance of joy” to harrowing footage from factory farms. “We contrast her freedom with her sisters and brothers inside factory farms,” Viva founder Juliet Gellatley said, “so it is incredibly poignant.” The advertisement was created using £102,000 ($136,393) that the nonprofit received from crowdfunding. “In a world inundated by advertising,” Gellatley said, “it takes something unique to make people stop and listen. Hope’s rescue has given us the opportunity to do just that.” The advertisement, which runs until January 4, has the potential to reach more than two million movie-goers this holiday season.

More News

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

Vegan Wine and Cheese Delivery Debuts

Cheese brand Miyoko's Kitchen partners with subscription service Vegan Wines for cruelty-free wine and cheese pairings that can be delivered to your door.
Read More »

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »