News

Beyond Meat CEO Aims to Launch Vegan Burger at McDonald's

Ethan Brown says it's only a matter of time before the company's plant-based Beyond Burgers arrives at chains such as McDonald's, Burger King, and Wendy's.

In a recent interview with media outlet Entrepreneur, Beyond Meat CEO Ethan Brown said that he believes the company’s plant-based Beyond Burger patties will soon be sold at chains such as McDonald’s, Burger King, and Wendy’s. “I'm very confident that's going to happen,” Brown said, “because I think the consumer is turning so quickly.” Beyond Burger launched at a Whole Foods Market in Boulder, CO in 2016 and has since expanded to 9,000 points of distribution. “Once we break the code and get to the point where it's indistinguishable from animal protein,” Brown said, “I think you will see that shift.” In 2016, Brown revealed that his goal was for his children—then 11 and 12 years of age—to drive to a McDonald’s when they turned 16 and order a Beyond Burger. The company has raised $72 million in venture capital to date, and Beyond Burgers are currently available at 465 locations of fast casual chain TGI Fridays, which pushes Brown’s goal closer to reality.

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »