Impossible Foods Makes First International Debut

The plant-based burger joins competitor Beyond Meat in Hong Kong—where it will be transformed into Impossible Bao, Impossible Hot Pockets, and Impossible Thai Burgers by world-renowned chefs.

California-based food company Impossible Foods made its international debut this week at Little Bao, Happy Paradise, and Beef & Liberty—three Hong Kong-based restaurants operated by world-renowned chefs. “We're humbled to launch with spectacular chefs in one of the world's most dynamic restaurant hotspots," Impossible Foods CEO Patrick Brown said. "We're confident that Hong Kong—Asia's crossroads of ideas and influences, both modern and traditional—will be home to the most innovative Impossible recipes yet.” At Little Bao, chef May Chow—who holds the title of Asia’s Best Female Chef 2017—will serve the Impossible Bao, which features black pepper teriyaki sauce, salted lemon kombu salad, and fermented tofu sauce and is served between two housemade steamed buns. Happy Paradise, which is also helmed by Chow, will serve the Impossible XinJiang Hot Pocket, a plant-based version of a popular Chinese street food snack. “Hong Kongers demand to be on the bleeding edge of global culinary trends," Chow said. "The Impossible Burger is delicious, versatile, and perfectly timed to take this city's world-class restaurant scene by storm.” At hamburger restaurant Beef & Liberty, acclaimed chef Uwe Opocensky will serve the Impossible Thai Burger made with chili, coriander, mint, basil, spring onion, soy-based mayonnaise, crispy shallots, and garlic, along with dairy-based dish Impossible Chilli Cheese Fries. Last week, the Impossible Burger debuted at 140 locations of fast-food chain White Castle, and a petition launched this week to add the plant-based burger to the menu at McDonald’s has received more than 25,000 signatures. Competing “bleeding” plant-based patty Beyond Burger made its debut in Hong Kong last year at vegan-friendly grocery chain Green Common, has plans to expand distribution to the United Kingdom this year, and will soon reach Germany with the help of meat-centric food distributor PHW Group.

More News

IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
Read More »

Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
Read More »

Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
Read More »

Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
Read More »

Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »