VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

US Government Aims to Limit Overuse of Antibiotics in Animals

The White House will stop serving meat with hormones or antibiotics as a symbol of the new initiative.
Read More »

Demi Moore Credits Good Health to Raw Vegan Diet

The Hollywood actress claims yoga, pilates, and raw veganism are the keys to her mental and physical well-being.
Read More »

Brazil’s Largest City Bans Foie Gras

Sao Paulo to stop all sale and production of the force-fed duck liver.
Read More »

Superbug Found in British Supermarket Pork

Bug strain has become endemic on pig farms across Europe due to overuse of antibiotics.
Read More »

Portland, OR Fights Climate Change with Meatless Monday

In a unanimous vote by local government, the city sets forth a plan to encourage citizens to eat more plant-based food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »