VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

Rhode Island Becomes First State to Ban Bullhooks

New law ensures elephants will no longer be tortured with cruel tool.
Read More »

Publix Finally Commits to Going Cage-Free

Third-largest supermarket joins companies such as Walmart, McDonald's, and Panera Bread to sell only cage-free eggs.
Read More »

Ethical Vegan Wins Title at Miss Galaxy Universe

Deni Kirkova wins coveted “Beach Body” category at the fitness and beauty competition.
Read More »

Meat-Free Startup Raises $100,000 on Indiegogo

Israel-based cultured meat company SuperMeat gains crowd support to produce slaughter-free meat.
Read More »

Junk Food is Largest Source of Americans’ Calories

Study shows that the most-eaten foods are also those most subsidized by the government.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »