VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

Party Drug "Special K" Found in "100% Natural" Chicken

USDA investigation uncovers a host of illegal drugs and antibiotics in birds slaughtered by the third largest chicken producer in the US.
Read More »

Veganism in the US Grows by 600% Since 2014

American consumers who identify as vegan now comprise six percent of the population, up from only one percent in three years.
Read More »

Punk Rock Drummer Rolls Out Vegan Food Truck

David Witte from thrash band Municipal Waste will be serving vegan cheese-slathered chimichangas streetside in Richmond, VA.
Read More »

Vegan Cinnamon Roll Shop to Open in Pennsylvania

Cruelty-free bakery Cinnaholic will bring its DIY cinnamon rolls to Lancaster county in July.
Read More »

Target Pulls Hampton Creek Off Shelves

The retail giant disabled registers to discourage shoppers from purchasing the company's vegan condiment Just Mayo, and 19 other products.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »