VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

EXPOSED: The Egg Industry's Plot to Eliminate Just Mayo

Insider emails reveal two years of illegal plans for FDA to persecute vegan company, Hampton Creek.
Read More »

Food and Wine Magazine Interviews Famed Vegan Author

Cookbook author and restaurateur Isa Chandra Moskowitz shares why she loves being vegan with the mainstream food magazine.
Read More »

Canadian Turkey Breeder Found Guilty of Animal Cruelty

Mercy For Animals’ undercover footage leads to the country's first guilty verdict due to hidden footage.
Read More »

PETA Names Top Restaurants For Celebrity-Spotting

The animal-rights organization named eateries in Florida, Arizona, Washington, Illinois, and DC on its stargazing list.
Read More »

USDA Survey: Farmers' Markets Are Booming

Farmers' markets look to expand to meet higher demand.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »