VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

Popular Brands of Peanut and Almond Butters Recalled

MaraNatha, Arrowhead Mills, and private-label brands are affected by international recall.
Read More »

Vegan Options Abound at New 49ers Stadium

From jackfruit sandwiches to Field Roast hot dogs, fans can have it all at the just-opened Levi’s Stadium.
Read More »

Robin Quivers Talks Veganism on The Dr. Oz Show

Radio personality Robin Quivers says her vegan diet played a large role in healing herself from endometrial cancer.
Read More »

This Weekend: 7th Annual Vegan Prom in Portland, OR

Prom-goers will dance, drink, and nosh the night away at the popular event.
Read More »

Campaign Targeting Whole Foods: Stop Selling Rabbit Meat

This Sunday, a campaign to protest Whole Foods’ recent decision to sell rabbit meat will take place across the nation.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »