VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

Shocking New Video: Animal Abuse at Chick-fil-A Chain

Mercy For Animals releases undercover footage exposing horrific abuse at farms supplying the country's top chicken fast-food chain.
Read More »

Whole Foods Market Arrests Renowned Vegan Activist

Well-known vegan and social justice activist arrested during peaceful protest against the sale of rabbit meat.
Read More »

Vegan Meat Brand Acquired by Birds Eye Parent Company

Pinnacle Foods purchases vegan company, Garden Protein International, in a $155 million deal.
Read More »

Vegan Cheese Company Wins Big on Shark Tank

Heidi Ho Organics showcases vegan cheese on national television and walks away with investment deal.
Read More »

New Research: Vegan Diet Helps People Lose Weight

A new study indicates that a completely plant-based diet is most effective for weight loss.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »