VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

Vegan Runner Graces Cover of Runner's World Magazine

Boston-based Micah Risk exemplifies how a plant-based diet can help athletic performance.
Read More »

Texas University Opens Vegan-Friendly Dining Hall

From sushi to waffles, vegan options are plentiful at the new University of Texas at Dallas cafeteria.
Read More »

Cleveland Latest City to Join Meatless Monday Campaign

The mayor has signed a resolution to encourage its community to go vegetarian at least once a week.
Read More »

SeaWorld Stock Continues to Plummet

Shares drop 30 percent and Southwest Airlines abandons long-time partnership due to negative publicity surrounding the aquatic park.
Read More »

Arby's Introduces $10 All-Meat Sandwich

Clocking in at 1200 calories and 48 grams of fat, the fast-food chain debuts the “Meat Mountain”.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »