VegNews Daily

Milk Industry “in Crisis” Develops New Marketing

As dairy-milk intake continues its decline, industry leaders declare a crisis and plan to market milk as a fitness drink while rejecting alternatives.

According to the US Department of Agriculture, per-capita milk consumption has fallen nearly 30 percent since 1975, leaving industry professionals scrambling to develop new ways to market the beverage. Tom Gallagher, CEO of Dairy Management Inc., told the Wall Street Journal Tuesday that the industry “is coming to recognize this as a crisis.” The new marketing approaches include convenience-size packaging, protein-enhanced varieties, and a red, teardrop-shaped label touting the animal-based milk as “real.” The latter a tactic to derail the success of non-dairy milks, which increased in sales by 15.8 percent since 2011, according to the USDA. In October, dairy-industry leaders estimated that 100 facilities would close in California, the nation’s largest dairy-producing state, by year’s end due to the summer’s feed-crop devastation.

 Comments

Chipotle Mexican Grill Promotes Vegan Option

Popular Mexican eatery encourages public to try its tofu option.
Read More »

Award-Winning Vegan Restaurant To Close Its Doors

San Francisco's famed Millennium Restaurant will shut down this April after losing lease.
Read More »

ASICS Launches Vegan Running Shoe for 2015

The Gel-Lyte V is the latest cruelty-free shoe offered by the manufacturer.
Read More »

A Brief History of Calif.'s Prop 2

How California's landmark Proposition 2 went from idea to implementation.
Read More »

White Castle Debuts Veggie Burger Across Country

National fast-food chain launches its first vegan burger.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »